Never Use Irrelevant Keywords in Your Amazon Ads Campaign

When you become a seller on Amazon, the first thing you learn is the importance of adding keywords to your marketing campaigns on Amazon. The sense of urgency might have convinced you to create a list of keywords long as a scroll. However, if you want to make a profit using Amazon Ads, you have to limit your keywords to the most successful and relevant ones.

How You Lose Money on Keywords

You probably use a ton of keywords in your Amazon marketing campaign, believing nobody will click them, but they will, and you will lose money. That’s why it’s important to keep your list of keywords relevant.

For instance, if you write a book about how to repair relationships, a good keyword might be “relationships”. A good keyword phrase could be “how to repair a relationship”.

However, if you choose a keyword like “family” for the same book, it might not be successful. Shoppers might click the keyword, but the book doesn’t align with what they’re looking for. When they typed in “family”, they could have been looking for anything.

Amazon charges you per click for your marketing campaigns. Each keyword or keyword phrase might have a different suggested “bid”, a suggested price per click. At the end of a marketing campaign including the keyword “Relationships”, that keyword might get a fair amount of clicks and purchases which offset the cost of the advertising. But poor keywords that are popular could get hundreds of clicks with no purchases.

The same applies with products you’re selling on Amazon. If you are selling a mop with a rubber handgrip that has a built-in mop ringer of some sort, “mop with handgrip” or “mop with ringer” could be a great keyword phrase. “Cleaning tool” might not be as successful because any object used for cleaning could be a “cleaning tool.” That confusion will lead to an enormous amount of clicks that lead to no purchase.

How to Find the Right Keywords

Run a marketing campaign on Amazon that includes a list of 10-12 of what you believe to be your strongest, most relevant keywords. If you use dynamic bidding, ensure the bids can go down but not up. Go with Amazon’s suggested bid on the keywords, and run the campaign for 30 days.

At the end of your campaign, check the results of the clicks, how much they cost you and what you sold as a result. Keep only the keywords that have clicks that led to purchases. Save the other keywords, but keep them inactive. Build a spreadsheet of them. You’ll be able to use this to make data comparisons and for records. Rerun your campaign with the successful keywords. Add a couple more to test if you want.

The Takeaway

Having relevant keywords is as important as having the keywords themselves. Don’t bankrupt yourself for clicks. You want as many clicks that lead to purchases as possible. While clicks without purchases can get eyes on the product, making money is the ultimate goal.

Subscribe to TheReedersBlock.com for more updates.